GrabNat
Date
2022
Details
Independent freelance project
Disciplines
Brand Identity
Packaging Design
Photography
Project Brief
Overview
GrabNat is a boutique soap brand that crafts handmade ancient Mediterranean soaps with a modern twist. Their soap recipes encompass all-natural formulations to provide sustainable and gentle cleansing on skin, body, and hair care.
The Challenge
How do we brand GrabNat as a leading Mediterranean soap business and accentuate their core principles in heritage, sustainability and wellness?
Solution
GrabNat's brand identity blossoms from its foundational visual motif, "tree of life", crafting products from its cultural roots. The identity extends into a simple cohesive pattern system representing across a broad range of Mediterranean-inspired scents.
Blossoming from Mediterranean roots
GrabNat's identity grows directly from its cultural heritage, drawing on the colorful scents of the Mediterranean to shape a brand that feels both rooted and alive.
A pattern built to scale
A single cohesive pattern carries the brand across 50+ earthy scents, from Wild Pistachio and Donkey Milk to Pomegranate and White Musk. Paired with a vivid color palette, each product gets its own expression within a brand system that scales effortlessly.
Simplicity as a strategy
One pattern across a wide array of scents and colors. Keeping the system simple yet thoughtful let GrabNat carry a consistent, considered presence across its whole range, giving a small, boutique business the polish of something far more established.
Heritage as a competitive edge
GrabNat's culture and all-natural approach set it apart. The design translates that into an elevated yet accessible experience, modernizing heritage and championing sustainable habits in everyday routines.