Huru
Date
2023
Details
Created with Lippincott, EMEA
Disciplines
Product Design
Design System
Brand Identity
Project Brief
Overview
A 2019 study found that over 60% of the UAE’s population are underbanked or unbanked. How do we help millions of migrant workers in the UAE make the most of their money?
The Challenge
Migrants to the UAE leave their homes for work in the hopes of creating a better future for themselves and their families by earning abroad. However, a majority face high barriers to access digital banking with costly remittance and borrowing fees to support themselves and send money back home to their families.
Solution
Working with a team of venture builders at Al Ghurair, we built a new financial solution for the UAE’s underserved population – a bank designed for the underbanked with a mission to make dreams real.
Putting the dream at the heart of every financial decision
Placing your dream at the center of the experience, Huru frames every financial decision as a personal investment. Easy to onboard and set up your goal, and accessible to track your progress while you save and invest along the way.
Your dream, made real
From heroing your dream, rewarding a monthly saving streak, to reaching your goals, Huru makes your dream real by making progress visible and tangible at every step, celebrating both small and big milestones.
Building an end-to-end bank experience in 6 months
Within 6 months, we worked with developers to flesh out end-to-end user flows and signature features including onboarding, dream set up, saving pots, remittance, salary sorter, and spending insights.
For an underrepresented banking community
We co-created an accessible proposition to solve the needs of migrant workers, shaping bite-sized money behaviors to help increase financial literacy and onboard to save and invest easily.
