Nex
Date
2026
Details
Independent freelance project
Disciplines
Brand Identity
Design Guidelines
Brand Naming
Project Brief
Overview
Nex is a premium audiovisual technology design and installation service based in New York City. Partnering with leading hardware and interior companies, Nex creates smart home systems that seamlessly integrate sound and visuals.
The Challenge
Mounting NYC launched a partnering brand designed for premium audiovisual technology clientele across residential and corporate environments. The challenge was to build a brand that speaks to this premium and stature, positioning the brand as a trusted name in luxury AV integration space.
Solution
Inspired by the duality of sound and light, the brand anchors around a visual system that flexes across tone and texture, creating an ambience that evokes elegance, refinement, and understated luxury.
A distinctive mark built to flex
Inspired by the duality of audiovisual technology, the logo is an N monogram carved from waves of sound and light. It flexes across the system as an emblem, a container, or a supergraphic, shifting in tone while its form stays distinct.
An Ambient Visual System
The two-tone gradient anchors the visual system, created from the dual points of the symbol's curves. It echoes the sensory sound and light waves at the center of Nex's work, wrapping the brand in an ambient glow.
Elevating perception
The identity revamp reshaped how Nex was perceived, positioning the brand as a fellow partner to names like Samsung, Sonos, and Leon Speakers, and establishing its recognition as a premium player in the audiovisual space.
The power of restraint
Restraint defines premium: amplifying negative space, refining messaging, featuring sharp photography, and leaning on ambient visual cues — all communicate quality, with less signaling more.
